The Diffusion of Innovations in Social Networks

Balanced clusters and diffusion process in signed networks

In this paper we study the topology effects on diffusion process in signed networks. Considering a simple threshold model for diffusion process, it is extended to signed networks and some appropriate definitions are proposed. This model is a basic model that could be extended and applied in analyzing dynamics of many real phenomena such as opinion forming or innovation diffusion in social netwo...

The Influence of Location on Nodes’ Centrality in Location-Based Social Networks

Nowadays, due to the widespread use of social networks, they can be used as a convenient, low-cost, and affordable tool for disseminating all kinds of information and data among the massive users of these networks. Issues such as marketing for new products, informing the public in critical situations, and disseminating medical and technological innovations are topics that have been considered b...

A Knowledge Management Approach to Discovering Influential Users in Social Media

A key step for success of marketer is to discover influential users who diffuse information and their followers have interest to this information and increase to diffuse information on social media. They can reduce the cost of advertising, increase sales and maximize diffusion of information.  A key problem is how to precisely identify the most influential users on social networks. In this pape...

The Effect of Influence Tactics and Contingency Factors on the Adoption and Diffusion of IS/IT Innovations in Social Networks

Despite considerable research on both adoption and diffusion of IS/IT innovations, there is a lack of coherent understanding of the processes by which innovations diffuse within social systems. This research proposes that the nature of the innovation diffusion process will depend on the characteristics of the innovation, the personal attributes of the individual, the interpersonal relationships...

Diffusion and Emergence in Social Networks

Diffusion is the process by which new products and practices are invented and successfully introduced into society. Numerous studies on the diffusion of individual innovations have been conducted, many exhibiting common features such as the famous S-shaped diffusion curve. One basic question posed by innovation diffusion is why there is often a long lag time between an innovation’s first appear...

Diffusion on networks: Modelling the spread of innovations and customer churn over social networks